Objective
Launch a website refresh for the wood importer and manufacturer, premiumizing the traditionally dull business with a more elevated design and upgrading content management strategy that speak to architects, designers, and homeowners.
Role
Freelance web designer and content strategist working with the business owner.
Team
Patrick Johnson (Creative Developer)
Execution
Leveraged the visually captivating photography of products and projects, created minimalistic yet elevated UX/UI that support that, and added dynamic animation to bring the website to life. Systemized their product offerings by developing a CMS framework that gave the team the tools and flexibility to manage their products and collections cohesively.
Outcome
Revamped Vision Wood's online gallery presence which improves the team's selling process, adding that scalability as they expand their products and services like installation and tear-down.
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