Objective
Create a scale brand store and media campaign for Unilever's personal care portfolio of brands during Prime Day, the most anticipated sale of the year for Amazon and the biggest selling event for Unilever. With so many brands participating in 2023, Unilever needed to find a way to stand out and encourage basket building for its brands in the personal care categories.
Role
Senior designer working at Arc Worldwide on the Unilever account.
Team: Erin Pearson (Creative Director) • Emma Campanella (Copywriter)
Execution
The team made Prime Day the best time to stock up on personal care essentials with an integrated, galaxy-themed experience that captivated shoppers and brought savings to life.
Outcome
The brands saw a 149% increase in dollar sales vs. previous year’s Prime Day event store and $6.8MM in incremental POS compared to the prior 4 weeks. Furthermore, Amazon considered this a best-in-class execution, with coordination across supply chain, deal planning and media partnership.
