Objective
Build a scale brand store and media campaign for Unilever's personal care portfolio of brands, driving shoppers to buy their essentials during the holiday season.
Role
Senior designer working at Arc Worldwide on the Unilever account.
Team: Erin Pearson (Creative Director) • Emma Campanella (Copywriter) • Brandy Gonsulin (Content Strategist)
Execution
Developed a gift-giving visual thematic for the holiday store and media banners driving shoppers there. By choosing a more minimal, premium, brand-agnostic color palette, weaving holiday messaging with branded language, and using seasonal visual cues, the store was filled with holiday spirit while giving each brand a stage to shine.
Outcome
The holiday store picked up 17,000+ visitors in the span of 1 month leading up to Christmas, generating ~$20,000 in incremental sales. The media banners and email campaign drew ~2,000 new store visitors, gained exposure to 100,000+ viewers, and increased brand awareness for the featured brands. The positive results led to campaign renewal for the following year.
