Objective
Establish illustration style and visual language, illustrate food graphics for menus, and design branded merch for internal use and external sales.
Role
Illustrator and brand designer collaborating with the marketing manager of the New Orleans-based restaurant group.
Execution
Created consistent illustrations for key menu items with a clean, bold style. Collaborated to create merch designs catered to various occasions and themes. Executed the designs to stay cohesive with the evolving brand look-and-feel.
Outcome
The illustrated graphics and branded merch provided the brand with multiple opportunities throughout the year to showcase the brand's playful spirit and the city where it was born.
