Objective
Deliver graphic artwork and merchandising options and concepts for the official 2026 New Orleans Jazz & Heritage Festival. Support the promotional team to update signage and menus, refresh environmental graphics for Rhythmpourium stage, and ensure design deliverables align with the visual direction of the year.
Role
Commissioned graphic artist / design consultant and support.
Execution
Created 10+ concepts that embody the spirit of the festival and designed New Orleans-inspired toile patterns that were applied to a variety of products. Leveraged the bayou-themed merch design to brand the interior graphics for the Rhythmpourium stage and partnered with the Creative Director to update the design of the Gentilly stage. Provided fence designs for the ground crew to cover equipment and storage areas.
Outcome
The products with both bayou- and crepe Myrtle-inspired patterns were the best-sellers. Branded the fairgrounds with refreshed environmental graphics which elevated the fans experiences.
View Live Site
