Objective
Design the official 2025 New Orleans Jazz & Heritage Festival merchandise, official map, and environmental signage and graphics.
Role
Commissioned artist/ design consultant.
Execution
Created 10+ concepts that embody the festival and the city of New Orleans. Art directed and designed the new full-service Blues Bar and interior visuals for the Rhythmpourium lounge. Updated the official map from 25 years ago.
Outcome
The merchandise with selected designs were the top performing merch, exceeding expected forecast.