Junk Drawer

Objective
Refresh the visual identity of Junk Drawer including new branding, packaging design system for their products and vessels and cohesive look and feel for all other printed materials.
Role
Brand designer in leading the brand refresh, packaging design system, and marketing collaterals.
Team
Execution
Conducted a competitive analysis of the New Orleans coffee scene and identified a unique niche for Junk Drawer to stand out. With its close proximity to Tulane University, the brand embraced a more playful and funky identity to resonate with the student base. The refreshed branding captures inclusiveness, vibrancy, and a sense of organized chaos expressed through playful typography, a diverse color palette, and bold graphic patterns.
Outcome
Equipped the coffee shop with everything they needed to launch and grow—from marketing tools and brand assets to flexible templates designed to keep the brand consistent and scalable.