Objective
Co-create a spirit brand from the ground up, help craft brand strategy, lead creative initiatives, and manage the brand to ensure consistency.
Role
Founding creative wearing multiple hats — art director, packaging designer, graphic designer, content creator and photographer.
Execution
Positioned the brand as a quality, “better-for-you” drink with the premium label texture, intricate design inspired by Japanese paper-cutting art (Kirié), and bright and crisp lifestyle photography. Leveraged the freshness of the green and symbolism of the owl to establish authority and introduce a more mindful way to sip.
Outcome
Green Owl became one of the few female-owned spirit brands sold in the LCBO in Canada, successfully expanding distribution and raising funding within the first year.
