Objective
Develop a refined brand look, feel, and voice for CPPI, the regional construction company. Roll out the new brand at key touchpoints to establish themselves as a competitor to larger national firms, strengthen the brand’s presence with their target audiences, and reinforce the personal touch they have been delivering for decades as the company grows.
Execution
With system and scalability in mind, the refreshed design aimed to balance the brand from "boots to blazers," polished yet hardworking across its brand elements and executions.
