Objective
Launch a website with a strong design system for a software solution that caters to various stakeholders in the private lending industry— investors, lenders, and borrowers.
Role
Product designer and illustrator working alongside the founder.
Execution
Created the initial design system and optimized the user journey as the team added new products.
Outcome
Onboarded 3 first institutional clients, obtaining a $500,000 loan last year from RBC through the Canada Small Business Financing Program and eventually secured seed round funding from Toronto’s venture firm.
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