Objective
Launch a website refresh for a pharmaceutical startup simplifying technical concepts and positioning their breakthrough innovations in a way that was engaging for both investors, prospective healthcare partners, and patients.
Role
Freelance web designer working with the founder and strategic advisors.
Execution
Addressed problems with previous site iteration by designing a more streamlined site UX/UI, optimizing messaging hierarchy and SEO, and creating modern distinctly South Rampart visuals - from photography to iconography. Designed an interactive clinical development visualization system that tells a better story of the company's progress on innovation.
Outcome
Improved the founder’s online presence and visibility, leading to features in top publications like The Wall Street Journal and ensuring the credibility of the team surfaced prominently when searched by new audiences.
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